Spirit of Gallo has announced it will distribute Korean soju brands Soonhari, Chum Churum and Saero in the US from January 2024, in partnership with Lotte Chilsung Beverage Co.

Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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